Selling the Truth: Green Chicken

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Green is definitely in. But do most of us really understand what green is and what it represents? Sadly, there are still those who have so many misconceptions that sometimes border on the hilarious.

Take this as an example. A friend (Jenny Bonto of Green Babes*) who is a very engaging speaker/writer/artist/entrepreneur related some rather awkward encounters with customers while selling “green” chicken in tiangges (bazaars). The most common would be “kulay green ba ang chicken? patingin nga…“  (is the chicken green, let me see).  – as if they were really expecting Incredible Hulkish-chickens inside the coolers only to be disappointed to see “typical” dressed chicken. Others would ask:   eh bakit daw mahal??? pareho naman ng timbang.? (why is it more expensive? it weighs the same as ordinary chicken?). To which she would patiently explain that ordinary chicken is TINIMBANG KA NGUNIT KULANG (loosely translated as “you were weighed but found lacking”) in protein.. antioxidants.. sobra ng (too much of) hormones.

They are called “GREEN” chicken because they “are raised outside on pasture rather than in crowded poultry houses. They have constant access to a natural diet and enjoy plenty of fresh air and sunshine. It does not use artificial growth promotants; does not feed meat or bone meal; and does not use antibiotics”.

Sometimes it frustrates her realizing that it is indeed hard to sell the truth (mahirap magbenta ng katotohanan!). Stories like these  made me realize that we still have a long way to go in educating most of the consumers. We must keep on patiently pushing though. If it is any consolation,  some corporations are now actively helping spread the sensibility of truly living the “green” way of life.

If you have a choice, would you rather have “green” chicken for your family knowing that it is safer? Or you’d rather go for the usual factory-raised, hormone-pumped and antibiotic-injected chicken we have grown accustomed to? You decide.

*Green Babes is a group of women entrepreneurs who are into the green advocacy. They are marketing/selling organically/naturally produced items. These women participate in various small bazaars to bring these products closer to the consumers. They will be at the Asian Hospital and Medical Center (Filinvest, Alabang) bazaar on May 3-6, 2010.

Jenny Bonto gets the “green” chicken from the Herb Republic at Los Banos, Laguna. She told me that Herb Republic is already selling “green” pork.

Note: The green chicken glassware image was lifted from www.allaboutnature.org

Yellow Ginger Segment: Kapuso Mo, Jessica Soho

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Here is the segment of Kapuso Mo, Jessica Soho: Yellow Ginger aired on April 24, 2010.

open source video, online video platform, video streaming, video solutions The ginger chips are produced by Oceanfresh Products, Bacoor, Cavite/ Telephone Numbers: (046) 434-1824 – Bing Angeles

Food, Inc.: Watch and Decide

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open source video, online video platform, video streaming, video solutions Food Inc is an 2009 American documentary film directed by Emmy Award-winning filmmaker Robert Kenner. The film examines corporate farming in the United States, concluding that the meat and vegetables produced by agribusiness have many hidden costs and are unhealthy and environmentally-harmful. The film is narrated by Michael Pollan and Eric Schlosser. The documentary generated extensive controversy in that it was heavily criticized by large American corporations engaged in industrial food production.

Watch this and you decide.

The Self Sufficient Gardener

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The New Self-Sufficient Gardener: The Complete Illustrated Guide to Planning, Growing, Storing and Preserving Your Own Garden Produce by John Seymour.

John Seymour’s classic guide gives you the knowledge and expertise to create your own self-sufficient garden and produce what you need. Whatever the size of your space, discover how to garden organically and maximize your harvest, without the need for radical changes to your lifestyle. From cultivating vegetables to making cider, keeping chickens to training vines, you’ll garden in tune with the seasons, growing for the year, eating for today and storing for tomorrow. No specialist knowledge required: just clearly explained principles and practicalities ideal for any gardener.

I already have one of John Seymour’s book “The Self-Sufficient Life & How To Live It” which I bought at Booksale (used but very cheap). I really enjoyed reading that book.

Yellow Ginger Feature in Kapuso Mo, Jessica Soho

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The turmeric or luyang dilaw will be one of the features in the program Kapuso Mo, Jessica Soho tonight (April 24, 2010). The Stuart Exchange has a more detailed description of the botanical and medicinal properties of turmeric or luyang dilaw.

I have been using turmeric as a tea for quite some time now. I just boil the roots and add some honey before drinking it although there are instant powders that are already being sold in the market. I had one post about the product here – “Delfa’s Organic Food Products”.

Yellow Ginger (Turmeric)

From simple food flavoring… ginger can now be used for candies and chips. And one type of ginger, known as “Queen of Herbs” because of its yellow color, is believed to be good for the health. Some people even attest that its extract can cleanse the liver from toxins, improves blood circulation and also good for the heart.

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BBC: Grow Your Own Drugs – Petals

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open source video, online video platform, video streaming, video solutions James focuses on petals, turning chamomile into a luxurious bath milk and honeysuckle and jasmine into soothing jellies for sore throats. Members of the public are impressed by his ear drops made from mullein flowers, while James puts his money where his mouth is and bravely tries out his own rose petal leg waxing treatment. He shows us how to make a chamomile seat and sniffs out the most fragrant rose varieties.

Vermiculture and Organic Gardening

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Vermiculture and Organic Gardening: A summer day course offered by Bantay Kalikasan Eco Academy

With the aid or earthworms, food scraps and garden wastes can be converted into valuable compost that is perfect for growing healthy organic produce. Whether you’re a budding gardener or an experienced agriculturist, this one day course will offer a wealth of knowledge and practical training that is not only good for you and your family but to NATURE too.

Where: La Mesa Ecopark, Greater Lagro, Quezon City

When: May 1, 2010, Saturday, 8:30 AM to 4:30 PM

BBC: Grow Your Own Drugs – Exotic Plants

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open source video, online video platform, video streaming, video solutions Although his natural remedies for everyday minor ailments frequently use plants that we would consider to be exotic, many of these will grow really well in our own back gardens.

James shows us how to use lemongrass in an insect repellent spray, transform olive leaves into a pampering face mask, make a soothing burns treatment from aloe vera and chamomile and, perhaps most surprisingly of all, reveals that, not only can you grow tea bushes in this country, you can also turn them into a zingy mouthwash to help fight plaque and freshen breath.

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