Selling the Truth: Green Chicken

Apr 30

Green is definitely in. But do most of us really understand what green is and what it represents? Sadly, there are still those who have so many misconceptions that sometimes border on the hilarious.

Take this as an example. A friend (Jenny Bonto of Green Babes*) who is a very engaging speaker/writer/artist/entrepreneur related some rather awkward encounters with customers while selling “green” chicken in tiangges (bazaars). The most common would be “kulay green ba ang chicken? patingin nga…“ (is the chicken green, let me see). – as if they were really expecting Incredible Hulkish-chickens inside the coolers only to be disappointed to see “typical” dressed chicken. Others would ask: eh bakit daw mahal??? pareho naman ng timbang.? (why is it more expensive? it weighs the same as ordinary chicken?). To which she would patiently explain that ordinary chicken is TINIMBANG KA NGUNIT KULANG (loosely translated as “you were weighed but found lacking”) in protein.. antioxidants.. sobra ng (too much of) hormones.

They are called “GREEN” chicken because they “are raised outside on pasture rather than in crowded poultry houses. They have constant access to a natural diet and enjoy plenty of fresh air and sunshine. It does not use artificial growth promotants; does not feed meat or bone meal; and does not use antibiotics”.

Sometimes it frustrates her realizing that it is indeed hard to sell the truth (mahirap magbenta ng katotohanan!). Stories like these made me realize that we still have a long way to go in educating most of the consumers. We must keep on patiently pushing though. If it is any consolation, some corporations are now actively helping spread the sensibility of truly living the “green” way of life.

If you have a choice, would you rather have “green” chicken for your family knowing that it is safer? Or you’d rather go for the usual factory-raised, hormone-pumped and antibiotic-injected chicken we have grown accustomed to? You decide.

*Green Babes is a group of women entrepreneurs who are into the green advocacy. They are marketing/selling organically/naturally produced items. These women participate in various small bazaars to bring these products closer to the consumers. They will be at the Asian Hospital and Medical Center (Filinvest, Alabang) bazaar on May 3-6, 2010.

Jenny Bonto gets the “green” chicken from the Herb Republic at Los Banos, Laguna. She told me that Herb Republic is already selling “green” pork.