PinoyEcoFarmer

We were fortunate to be granted a chance to visit again the St Paul University Dumaguete (SPUD) Integrated and Sustainable Farm in Calo, Dumaguete City during our recent trip there. It has been six months since we were there and  I was surprised to see a lot of amazing changes.

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On-going studies continue to suggest new ways at looking at natural herbs, paving the way to more business opportunities, like what these companies have found:

DXN
Products: Reisho Gani (RG), Ganocelium (GL) and Lingzhi Coffee
Mode of distribution: Multi-level marketing
Unique Selling Point: Ganoderma Mushroom as key ingredient to its products. The company’s “One World One Market” approach, which means every step of the process—from cultivation, processing and packaging, to marketing of the products— is carried out solely by the company under strict quality control.

R.L.N. Malunggay Herb Tea Manufacturing
Products: Sun Angel Malunggay herb tea, powder and capsules
Mode of distribution: Mercury Drug outlets and through its web site (www.malunggayherbtea.com)
Unique Selling Point: Uses 100 percent malunggay (moringa) leaves in their products, the company being a staunch supporter of breastfeeding, of which malunggay is believed to be a natural aid.

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Our weekend visit to the University of the Philippines Los Banos to attend an activity at the Boy Scouts Campsite gave us a reason to finally drop-by the Herb Republic Restaurant for lunch. The heavy traffic (it took us 3 hours to get to Los Banos from Cavite) did not dampen our moods. It was already past 12 when we got there. The place was a oasis considering the searing heat of the midday sun.

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Green is definitely in. But do most of us really understand what green is and what it represents? Sadly, there are still those who have so many misconceptions that sometimes border on the hilarious.

Take this as an example. A friend (Jenny Bonto of Green Babes*) who is a very engaging speaker/writer/artist/entrepreneur related some rather awkward encounters with customers while selling “green” chicken in tiangges (bazaars). The most common would be “kulay green ba ang chicken? patingin nga…“  (is the chicken green, let me see).  – as if they were really expecting Incredible Hulkish-chickens inside the coolers only to be disappointed to see “typical” dressed chicken. Others would ask:   eh bakit daw mahal??? pareho naman ng timbang.? (why is it more expensive? it weighs the same as ordinary chicken?). To which she would patiently explain that ordinary chicken is TINIMBANG KA NGUNIT KULANG (loosely translated as “you were weighed but found lacking”) in protein.. antioxidants.. sobra ng (too much of) hormones.

They are called “GREEN” chicken because they “are raised outside on pasture rather than in crowded poultry houses. They have constant access to a natural diet and enjoy plenty of fresh air and sunshine. It does not use artificial growth promotants; does not feed meat or bone meal; and does not use antibiotics”.

Sometimes it frustrates her realizing that it is indeed hard to sell the truth (mahirap magbenta ng katotohanan!). Stories like these  made me realize that we still have a long way to go in educating most of the consumers. We must keep on patiently pushing though. If it is any consolation,  some corporations are now actively helping spread the sensibility of truly living the “green” way of life.

If you have a choice, would you rather have “green” chicken for your family knowing that it is safer? Or you’d rather go for the usual factory-raised, hormone-pumped and antibiotic-injected chicken we have grown accustomed to? You decide.

*Green Babes is a group of women entrepreneurs who are into the green advocacy. They are marketing/selling organically/naturally produced items. These women participate in various small bazaars to bring these products closer to the consumers. They will be at the Asian Hospital and Medical Center (Filinvest, Alabang) bazaar on May 3-6, 2010.

Jenny Bonto gets the “green” chicken from the Herb Republic at Los Banos, Laguna. She told me that Herb Republic is already selling “green” pork.

Note: The green chicken glassware image was lifted from www.allaboutnature.org

Here is the segment of Kapuso Mo, Jessica Soho: Yellow Ginger aired on April 24, 2010.

open source video, online video platform, video streaming, video solutions The ginger chips are produced by Oceanfresh Products, Bacoor, Cavite/ Telephone Numbers: (046) 434-1824 – Bing Angeles

open source video, online video platform, video streaming, video solutions James focuses on petals, turning chamomile into a luxurious bath milk and honeysuckle and jasmine into soothing jellies for sore throats. Members of the public are impressed by his ear drops made from mullein flowers, while James puts his money where his mouth is and bravely tries out his own rose petal leg waxing treatment. He shows us how to make a chamomile seat and sniffs out the most fragrant rose varieties.

open source video, online video platform, video streaming, video solutions Although his natural remedies for everyday minor ailments frequently use plants that we would consider to be exotic, many of these will grow really well in our own back gardens.

James shows us how to use lemongrass in an insect repellent spray, transform olive leaves into a pampering face mask, make a soothing burns treatment from aloe vera and chamomile and, perhaps most surprisingly of all, reveals that, not only can you grow tea bushes in this country, you can also turn them into a zingy mouthwash to help fight plaque and freshen breath.

open source video, online video platform, video streaming, video solutions In a fascinating blend of gardening, cookery, science and history, James shows us how to use turmeric to help ease muscular aches and pains, whips up a moisturising body cream from something you would normally have for breakfast, invites two willing members of the public to try his pungent onion gargle for their recurring sore throats, and shows how to grow watercress on your kitchen work top and transform it in to a mouth watering and vitamin packed soup, ideal if you’re a bit anaemic.